Sport Marketing

Sport marketing is a billion dollar industry.  Do you ever wonder why large companies such as Coca-Cola, Orange, and Marlboro continue to fund teams or buy sponsorship slots in international sports events?  Well, that's because sports have a large viewership.  Millions of people around the world watch sports especially large events such as the Olympics, Winter Olympics, Golf tours, Tennis tournaments, and the F1.  When people see their favorite teams or favorite athlete endorse a product, they tend to follow.  You pay the athletes to wear your brand and they give you so much more in return; that's sport marketing.