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Sunday, January 29, 2012

Sport Marketing Is Here To Stay

With the popularity of not just a sport but athletes as well, sport marketing has become an industry of its own. Companies scramble to have their products or their brand linked to a player, team or a sporting event. Just look at how huge advertising is during the NFL's Super Bowl or the NBA's All-star weekend. Sports has a very big and diverse audience. It is the perfect tool for advertising. Look at how many logos a racing car has. Companies will pay top dollar for the best spot on any arena. Venues are making a killing not only on ticket sales but on advertising as well.

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